Introduction In the fiercely contested world of e-commerce, understanding your customers isn’t just a perk—it’s a necessity. With the growth of solutions like Shopify Plus, companies have access to powerful tools that help reveal customer preferences, predict

    Introduction In the competitive world of e-commerce, knowing your customers isn’t just a advantage—it’s a necessity. With the rise of platforms like Shopify Plus, companies have access to robust tools that help uncover customer preferences, forecast buying tr